In a series of postings, we introduce some key figures and results from
OIA Study – A Market Report & Comparison of more than 160 Open Innovation Accelerators (OIAs)
— intermediaries, brokers, platforms, and consultancies for open innovation
and customer co-creation.
The market for open
innovation is still growing. Almost monthly, new OIAs enter the market. They are attracted by the
growing market size for OI services. A self-assessment by the OIAs participating
in our study reveals an estimate of the recent
market volume of €2.7 billion.
OIAs expect that this volume will double within the
next two years (until 2015) to €5.5
When comparing our 2013 data with data from an earlier
study in 2010, we find that about 20 percent of the 2010 OIAs do not exist any
longer or have been acquired by other players. We expect an even stronger wave of acquisitions and mergers
for the coming years.
At the same time, we realize that growing competition
also means lower prices, especially when comparing reported project costs with
our 2010 study.
This is especially true for ideation contests (idea
contests for customer co-creation), where new web-service based offerings start
to take substantial business from established full-service players.
The average price
for an OI project for a client of an OIA is €43,000. But project costs
differ widely, ranging from €12 (for a basic monthly description of an OIA
web-service) to €164,000 EUR (for an OI consulting service).
The main project cost
driver is personnel capacity. In
the end, OIAs are no IT services or "self-service internet
platforms", but knowledge-intensive service businesses. Recruiting
experienced project managers and analysts becomes a major challenge for many
For the full picture and many more details, including detailed profiles of 160 Open Innovation Service Providers, refer to The Market for Open Innovation: The 2013
RWTH Open Innovation Accelerator Survey, co-authored by Kathleen Diener & Frank Piller, 2nd
edition, May 2013. Lulu Publishing: Raleigh, USA
Check all options how to get the study at study.open-innovation.com