[OIA Market Study 2013] Who purchases Open Innovation services? Non-profits and public agencies are coming up

OIAS coverIn a series of postings, we introduce some key figures and results from
our 2013
OIA Study – A Market Report & Comparison
  of more than 160 Open Innovation Accelerators (OIAs)
— intermediaries, brokers, platforms, and consultancies for open innovation
and customer co-creation.

In our 2013 market study, we also investigated who is
using the services offered by the OIAs
. First, we find that clients are served
, and at the same time, OIAs often have the opportunity to also search
and call globally for participation. The U.S., however, still is clearly
leading the OI field of applications.

OIA graphic41

Open innovation is not focused on special industries.
We were surprised by the breadth of industries covered by the OIA's client
lists. Especially the electronics industries are strong. Agriculture could
benefit from a larger attention for OI.

However, within all industries, clients from SMEs are still the
. OI still is a game of global organizations with a dedicated
innovation management function.

Interestingly, we today find rather larger share of non-profit
organizations among the clients of the OIAs
. NGOs and clients from the public
sector are strongly increasing. This may be the outcome of recent "Open
government" trend.

OIA graphic42
OIA graphic43

For the full picture and many more details, including detailed profiles of 160 Open Innovation Service Providers, refer to The Market for Open Innovation: The 2013
RWTH Open Innovation Accelerator Survey
, co-authored by Kathleen Diener & Frank Piller, 2nd
edition, May 2013. Lulu Publishing: Raleigh, USA

Check all options how to get the study at study.open-innovation.com

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.