Open Letter to MCPC Community: No MCPC 2013 at MIT, but many new opportunities


In case you participated at the last MCPC conference in San Francisco (Nov 2011), I
believe you had, like me, a great conference experience. In fact, many of you already asked
me about the next event.

I am really sorry to inform you that for personal and capacity reasons, we will
be not able to organize and host the MCPC in 2013
at MIT.

the great experience of MCPC 2011 in San Francisco would have been difficult
and a lot of work, demanding capacity (time) that we as the original hosts and
organizers do not have available any longer.

I am
doing many exciting things in Europe and the U.S., but also have many commitments and responsibilities which do not give me the chance
any longer to invest in the MCPC as I did in the past. The same holds true also
for the core team of people at MIT and HKUST that were instrumental in doing

But I
believe that this is not the end of the MCPC but just the beginning of more:

customization now is at a transition point where we do not have to discuss it
any longer, but just should practice it.
This demands a different format of
exchange in-between practitioners.

this reason, we have established an exciting associate
membership format
for companies in the MIT Smart Customization Group at MIT
Media Lab.  We believe that such a
consortium of trusted members, meeting 2-3 times a year at MIT or in a company,
can provide a better way of exchanging experiences and learning from each

case you are interested to join our MIT group, head here

will continue to have smaller events or seminars at MIT, and there are the
established mini-conferences of the MCPC family and several upcoming special
tracks in established conferences.

But I also strongly believe that a large MCPC-alike conference still makes sense!

Mitch Tseng and I are open for any research group that feels empowered and
strong enough to do an academic-practice event similar to MCPC
. I am happy to
support this as far as I can (mainly with publicity), but be warned that this
demands at least Euro 100K investment and about 1 person year full time capacity
for preparations, the CfP, paper reviews and management, and event organizations
(and we never made any profit with the MCPC as we wanted to keep this an
affordable community event).

case you have a realistic plan to host (and fully organize) this conference in
the future, let us know – or just do it: We do not claim any ownership or
exclusivity of mass customization events. In fact, it really should become more
a community organized thing!

So even with a MCPC conference organized by my colleagues and me, I am looking forward to may exciting interactions and meetings.

By | 2018-06-14T06:48:14+00:00 Februar 26th, 2013|Events, General, MCPC 2007, MCPC 2009, MCPC2011, MIT SCG|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.