[Participate] 5th International Conference on Mass Customization and Personalization in Central Europe

MCP conference 2012The International Conference on Mass Customization and Personalization
in Central Europe
(MCP – CE 2012) is an affiliated conference to the MCPC conference series.

Organized for the fifth time, the biannual MCP-CE meeting would
like to emphasize the role and importance of Customer Co-Creation that
offers customers a chance to express their differences, and also an
opportunity for innovations and new business models such as MC and open innovation platforms, for sharing designs and developments and benefits
from the experiences of others.

International response has been great so far, with 45 papers from scholars of no less than 16 countries being submitted until today, many of them dealing with open innovation (40%) and customer co-creation. Organizers are looking forward to at least 60 participants, scientists, entrepreneurs and corporate managers, dedicated to the idea of mass customization and personalization. I am personally happy to
support the event as a keynote speaker this year.

For more information on the conference, speakers, participants and booking please see the official conference website!

By | 2018-06-14T06:54:05+00:00 September 8th, 2012|Events, Personalization, Research Studies|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.