[Participate!] E-Commerce Forum 2020 in Athens

E-Commerce2020_PaulBlazekOn November 21st & 22nd 2013 the “E-Commerce Forum 2020”  in Athens will bring together entrepreneurs, pioneers and innovators to discuss e-commerce trends and to learn from experienced international speakers.

Under the patronage of seven institutions, the event is organized by Directions Publications S.A. and neoecommerce.gr, the leading blog for e-commerce in the Greek market.

The conference focusses on different trends in e-commerce that range from shopping clubs to new dialogue channels.

And mass customization will play an important role too. Paul Blazek, CEO of cyLEDGE Media  – one of the leading agencies dealing with customization – will give some new insights in his keynote “Mass Customization – Creating Customer Value in E-Commerce” about how the integration of customers and their individual preferences can push the perceived value of products.

And Michael Bruck, CEO of Chocri, will talk about customizing chocolate and Coca-Cola.

The conference is addressed to everyone who has a passion for electronic commerce and innovation, to entrepreneurs of traditional trade and established brands.

Tickets for both days are still available here!

By | 2018-06-14T06:33:49+00:00 November 18th, 2013|Events|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.