On November 21st & 22nd 2013 the “E-Commerce Forum 2020” in Athens will bring together entrepreneurs, pioneers and innovators to discuss e-commerce trends and to learn from experienced international speakers.
Under the patronage of seven institutions, the event is organized by Directions Publications S.A. and neoecommerce.gr, the leading blog for e-commerce in the Greek market.
The conference focusses on different trends in e-commerce that range from shopping clubs to new dialogue channels.
And mass customization will play an important role too. Paul Blazek, CEO of cyLEDGE Media – one of the leading agencies dealing with customization – will give some new insights in his keynote “Mass Customization – Creating Customer Value in E-Commerce” about how the integration of customers and their individual preferences can push the perceived value of products.
And Michael Bruck, CEO of Chocri, will talk about customizing chocolate and Coca-Cola.
The conference is addressed to everyone who has a passion for electronic commerce and innovation, to entrepreneurs of traditional trade and established brands.
Tickets for both days are still available here!