[Recommended Source] Configurator Database 2013, a Comprehensive Market Overview by cyLEDGE

ConfiguratorDatabaseReport_Profile_Converse(1)A little while ago, Austrian media specialist cyLEDGE
has released a new market analysis about product configurators and mass
customization. The Configurator Database Report 2013 is a status quo analysis of 900 international web-based product

The Configurator Database (www.configurator-database.com) was
opened in 2007 to give an overview about the world of product configuration.
Since then it has been constantly extended and updated and thus grew to the
largest collection of web-based customization tools. A lot of those entries
were also used for our mc500

Together with his team, Dr.
Paul Blazek, CEO of cyLEDGE Media has now published the Configurator Database
Report 2013, which contains information about all 900 mentioned configurators.
Every configurator is listed with a full profile, including a screenshot and an
evaluation of different criteria. Besides basic criteria like industry, product
type or country
, the report also contains data about visualization type,
tutorial, support and social media usage

“This report is the result of a long and
ongoing journey to understand the future of customer and company relationships
in the age of customized products and interactive communication”,
says Paul Blazek.

The detailed evaluation of all collected data gives very
interesting insights on the market of product configuration. A new approach is the examination of the
usage of social media in connection with configurators
. The analysis
shows that more than two thirds of all companies running a configurator have a
Facebook site and over the half uses Twitter
. It also shows how this number varies
according to different countries or industries. Nevertheless, when looking at
the intensity of the usage there are a lot of unexploited potentials.

The Configurator Database Report gives a very
extensive overview about the whole mass customization market. It is an excellent source to everyone who wants to start an own configurator business or wants to be informed
about the fast-moving world of configurators.

The paperback version of the report is available on www.lulu.com. For a preview and further details visit www.configurator-database.com/report2013.

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.