Reminder: Call for Papers & Presentations MCPC 2009: MATCHING – CUSTOMIZATION, CONFIGURATION & CREATIVITY

Mcpc 2009 homepage The 5th World Conference on Mass Customization and Personalization
Business, Innovation & Research Conference

4-8 October 2009, Aalto University in Helsinki & Espoo, Finland

The MCPC conference series started out as a biennial conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also open innovation, user co-creation and other strategies of customer-driven value creation. But mass customization is still the main trend that drives the success of the MCPC conferences, bringing together hundreds of the world's most remarkable people in the field.

I am happy to tell you that already more than 150 persons have joined the MCPC2009 website and created their profiles there. You can still create your profile and join the conference mailing list in order to receive all the latest news about the conference.

I warmly welcome you to participate to the Call for Papers of the MCPC2009 conference. Please submit your paper or presentation proposal by May 31 (NEW).

To log directly in to the submission system, please go to:

While we prefer full papers, there also is room for proposals in form of PPTs or short abstracts .. your creativity and ideas related to customization & personalization is important, not your format!

We are looking forward to your contributions!

Professor Jarmo I. Suominen
Conference General Chair
University of Art and Design Helsinki TaiK Hämeentie 135 C FI-00560 Helsinki FINLAND



Deadline May 31, 2009

A growing heterogeneity of demand, exploding product complexities, and the rise of the creative consumer are challenging companies in all industries to find new strategies to address – and profit from – these trends. Mass Customization and Personalization (MCP) is widely appreciated as a viable and promising strategy which aims to provide goods and services that best serve individual customers' personal needs with near mass production efficiency. The biennial World Conference on Mass Customization & Personalization (MCP) is one of the premier events for the business, innovation and research community in this field.

Bridging academic research and management practice, the conference provides an interactive and interdisciplinary platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers.

The special objective of the MCPC2009 conference is to extend the dialogue beyond today’s boundaries and to explore the future avenues for mass customization and personalization. The theme "Mass Matching" asks for leading-edge examples of customer interaction, as well as insights on the emerging new concepts of personalization and interaction, and on the newest customer centric innovations. We invite submissions and speaking proposals under the sub-themes Customization, Creativity and Configuration. The conference is designed to engage academics, business leaders and consultants in fundamental debates through a set of plenary presentations, discussion panels and paper presentations.


You will find the selected track and topic examples on the Call for Paper and template documents that you can upload on the conference website. We also look forward to proposals for presentations from the practitioners of mass customization and personalization.


For submission instructions and more information please see:

If you have any queries regarding abstract submission, please contact:



  • 31 May 2009: Deadline for Abstracts and Short / Full papers 30 June 2009: Notification of accepted contributions
  • 31 August 2009: Approved Papers due
  • 4 October: Pre-conference
  • 5-6 October: Innovation & Research Conference
  • 7 October: Business Strategy Conference
  • 8 October: Business Labs


The MCPC 2009 ( is co-organized by the Aalto University (Helsinki School of Economics, Helsinki University of Technology, University of Art and Design Helsinki) in co-operation with the Tampere University of Technology and the University of Tampere.

MCPC2009 Conference General Chair:
Jarmo Suominen, Professor of Mass Customization, University of Art and Design Helsinki / Aalto University, Visiting Scientist MIT

MCPC2009 Conference Program Committee:
Frank Piller, Professor, RWTH Aachen University
Mitchell Tseng, Professor, Hong Kong University of Science & Technology

Kalevi Ekman, Professor, Helsinki University of Technology,
Director of the Design Factory at the Aalto University
Kristian Möller, Professor, Helsinki School of Economics,
Director of the Service Factory at the Aalto University
Maija Töyry, Professor, University of Art and Design Helsinki,
Director of the Media Factory at the Aalto University

Matti Hämäläinen, Professor, Helsinki University of Technology / Aalto
Turkka Keinonen, Professor, University of Art and Design Helsinki /
Aalto University
Marko Mäkipää, Senior Researcher, University of Tampere
Esko Penttinen, Assistant Professor, Helsinki School of Economics /
Aalto University
Matti Sievänen, Senior Researcher, Tampere University of Technology
Jarmo Suominen, Professor, University of Art and Design Helsinki /
Aalto University
Mikko Ruohonen, Professor, University of Tampere
Reijo Tuokko, Professor, Tampere University of Technology
Maija Töyry, Professor, University of Art and Design Helsinki / Aalto

By | 2018-06-14T11:09:37+00:00 Mai 3rd, 2009|Events, MCPC 2009|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.