Smart Customization Seminar 2012: Updated Agenda

Seminar-banner-2012-01 Over the past weeks we have given a lot of updates on agenda and  speakers of this year's MIT Smart Customization Seminar. In case you just found out about our seminar and dont feel like reading through all these posts, here is a convenient update on what expects you on SCG 2012!

The MIT Smart Customization Seminar 2012 is a unique opportunity for a deep dive into one of the most intriguing trends shaping our economy today: the move towards personalization and the customization of products, services, health care, mobility, and urban infrastructure. The seminar's foremost idea is to connect CEOs, new business developers, consultants, corpo-rate entrepreneurs, innovators, the investment community, and researchers from MIT and other leading institutions in peer-to-peer interactions to foster intense discussions and to co-create an agenda for the Personal Economy. This year’s event will kick off with keynote presentations by world-renowned representatives from consulting, academia and industry, followed by a number of sessions, each dealing with a specific field of customization, held by some of the most experienced experts. 

You can download this year's Smart Customization Seminar's updated agenda here for information on all keynotes and sessions!

Some changes have taken place over the past weeks so if you have not checked for a while, consult the updated agenda above for all new content like Joe Pine's updated keynote speech on "The Multiverse: Finding the Next Opportunities in Mass Customization" or Marco Mattiacci agreeing to be our third keynote speaker!

For more up-to-date information and registration please head to or follow the conference twitter hashtag, #SCG12!

By | 2018-06-14T06:49:22+00:00 November 26th, 2012|Customization Trends, Events, MIT SCG, Personalization|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.