Traveling in the Name of Science: RWTH TIM Group’S Delegation at the MC2012 in Salzburg

Copyright FH Salzburg,, all rights reserved!What a week! After the great Open Innovation summit at the Imperial College in London, hosted by my dear colleague Prof. Joel West on Monday/ Tuesday and the TTC mid-term event on thursday, last Friday was the great day: The MC2012, greatest MC/OI conference in German language took place in Salzburg, Austria!

It was a wonderful event with a lot of members from the MC/OI "family", friends and experts from many fields of mass customization. And, of course, we were amongst them, too!

Accompanying Stefan Thallmaier (representing Leipzig Grad. School of Management in our cooperative research project KUMAC) and myself, our research group's members Dr. Christoph Ihl, Wolfgang Gruel, Thorsten Harzer, Evalotte Lindgens, Moritz Wellige and Christian Gülpen assembled at the University of Applied Sciences in Salzburg to speak, listen, network, and exchange on the latest and greatest in MC and UI. 

Copyright CoworkingSalzburg Romy Sigl, all rights reserved!
Christoph Ihl, Wolfgang Gruel and Thorsten Harzer also contributed to the agenda, speaking about new findings from our MC/ OI research, the Customization 120 and how Daimler develops customized mobility services as a new offering.

More about their presentations and, of course, the entire conference will follow in another post really soon — so stay tuned!


By | 2018-06-14T06:55:27+00:00 Juli 3rd, 2012|Events, General|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.