Just a few days ago, we reported about two mass customization companies that did not make it on their market for custom shirts. Amongst them was German start-up YOUTAILOR, one of the leading entrepreneurs in the field of online custom tailors.
Just moments ago we received news from YOUTAILOR's public relations department, informing us that the company has managed to find a new investor to support its future operations. From what we have learned, Christian Heitmeyer of Pearl Bay Beteiligungs GmbH, a German investment company already involved with ventures such as brands4friends and Allyouneed.com, has decided to commit to YOUTAILOR and help the company to stay in business.
As a result, YOUTAILOR has withdrawn their insolvency application which they had filed in July of this year.
It is great to see that an uprising German start-up gets another chance to develop and (re-)establish itself in the market of mass customized clothing. We will watch their further work and report back on their future successes – or lack thereof.
The full press release (in German language) by YOUTAILOR as sent to us today, August 20th, 2012, can be downloaded here.