MCPC bannerWorld Conference on Mass Customization, Personalization, and Co-Creation Aalborg, Denmark February 4 – 7, 2014

News from the organizing team of the MCPC 2014 in Aalborg: Please observe that there is a deadline on November 29th for early registration to reduced price 500€ compared to full price 600€. At the conference web site www.mcpc2014.aau.dk, you will find the registration page with link to online registration.

The planning of the conference is currently going into further detail regarding keynote sessions, academic sessions, and industry sessions with demonstrations of successful business applications, practices, and insights. See the official website for further info.

Hope to see you in Aalborg in 2014!!

By | 2018-06-14T06:33:41+00:00 November 22nd, 2013|Events|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.