Your Opinion on the Future of Mass Customization: Participate in two short surveys

We would like to tap into the joint intelligence of the MCPC community and ask your to participate in two short conference surveys — results will be posted here:

Mc-future Dominik Walcher and Frank Piller want to learn about your opinion on the market development for mass customization. How is the market of mass customization (MC) and personalization growing? What will be the developments in the next years? Please help us to get a better picture of the MC future! Participate here: 


MIT_MCRyan Chin and Daniel Smithwick of the MIT Media Lab, are studying product life-cycle energy use of customized dress shirts to understand how to develop more sustainable products.  Please complete their 6-8 minute survey ( on your current dress shirt wardrobe and you'll be entered into a lottery for a FREE custom men's dress shirt worth $100 retail value.  Pretty fancy stuff.  Survey and prizes are open to both men and women!

By | 2018-06-14T07:15:19+00:00 November 11th, 2011|Events, MC & Art, MC Alternatives, MC/OI on the Web, MCPC2011, T-Shirts|

About the Author:

Frank T. Piller is a Co-Director of the MIT Smart Customization Group at the MIT Media Lab, Massachusetts Institute of Technology, USA, and a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen. Frequently quoted in The New York Times, The Economist, and Business Week, amongst others, Frank is regarded as one of the leading experts on strategies for customer-centric value creation, like mass customization, personalization, and innovation co-creation. His recent analysis of the crowdsourcing business model “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.